By: Rahul Vohra, CEO of Superhuman (previous founder of Rapportive that sold to LinkedIn)
Context: Rahul figured out a way to quantify, and then optimize for, product-market fit.
How Superhuman Built an Engine to Find Product/Market Fit
Take-Away's
What if you could measure product/market fit?
- Because if you could measure product/market fit, then maybe you could optimize it.
- And then maybe you could systematically increase product/market fit until you achieved it.
Leading Indicator of PM Fit
Want ≥ 40% of users "Very disappointed" if they could no longer use your product
- Sean Ellis has found: In my experience, achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product.
- "I defined it after comparing results across nearly 100 startups. Those that struggle for traction are always under 40%, while most that gain strong traction exceed 40%."
The Startup Pyramid