By: Brant Cooper & Patrick Vlaskovits
Forward by: Steve Blank
Context: This is a summarization of Steve Blank's Four Steps to the Epiphany, which is great, but not concise.
https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1749d7a9-62b3-4549-8f33-004356fce01b/BrantCooper_PatrickVlaskovit_EntrepreneursGuidetoCustomerDev.pdf