By: Craig Wortmann

Context: How a founder needs to sell. Sell the vision, sell the product, sell the career advancement opportunities of employment. Don't hire a sales team - the founder needs to learn to sell.

Source with JZ's Notes

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/5c9ced4c-1b05-4dab-be1a-23fcb44d675c/Wortmann_EntrepreneurialSelling_160406_Notes.pdf

Primary Sources

Video series on selling

Entrepreneurial Selling | Kauffman Entrepreneurs

Original paper on Entrepreneural Selling

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4c7d7323-4ad1-4891-aae3-c2ac7f23fb78/Wortmann_EntrepreneurialSelling_160406.pdf